Standard is our most basic CPI product. Users get rewarded for downloading and installing your app. This is the right campaign type for you if you just want to boost the number of downloads on the store. Users generally keep your apps for less than one day on their phone, but it boosts the number of overall installs of your app.
High Retention is our more advanced CPI product. Users get incentivised for downloading, installing, and keeping your app for at least three days. This is the right campaign type for you if you are looking for users to keep your app for at least a certain amount of time in order for you to improve your app store ranking. High retention is always our preferred choice over Standard Installs - as it adds tremendous value to our overall app marketing activity in the long run.
CPA campaigns not only drive users to your app, but make them interact the way you want to by predefining conversion events users have to achieve before getting rewarded. A method that ensures extensive use of your app and the guarantee that the users have seen your best features and content. This is the right campaign type for you if you want to acquire engaged users and optimize ROI right from the start.
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